June 9, 2017
Forecast: Why Hourly Billing Is Nuts with Jonathan Stark
Ahmad Munawar interviewed me for his marketing podcast Forecast. Here’s the link:
http://boutiquegrowth.com/podcast/jonathan-stark/
Tune in to hear my latest thinking on:
- Why hourly billing misaligns incentives between you and the client
- The problem with measuring profitability based on an hourly rate
- Why you’ll hit a revenue plateau if you bill hourly
- How hourly billing became the norm in professional services
- How to boost profits with value pricing (even if you run a larger firm)
TGIF!
Yours,
—J